MarketingExtensions

Transparency about ROMI (Return on Marketing Investment)

MarketingExtensions MarketingExtensions

Transparency about ROMI (Return on Marketing Investment)

The addon MarketingExtensions extends Microsoft Dynamics 365/CRM with all relevant functionalities to calculate «Return on Marketing Investment (ROMI)». Marketing deciders benefit from all relevant KPI directly in Microsoft Dynamics 365/CRM. 

Marketing deciders get access to the dimensions: 

  • Budget success
  • Budget costs
  • Actual success
  • Actual costs

The addons extends the standard functionality of marketing campaigns and campaign activities with 

  • Cost accounting for internal and external costs
  • Budgeting of internal and external costs
  • Budgeting of the success (Number of receivers/target audience, number of positive/negative responses, number of generated opportunities, generated revenue, ...)
  • Consideration of Co-Marketing income  (Gross versus netto costs)


The addon calculates for each campaign the KPI (Key performance indicators):

  • receivers/target audience (number)
  • campaign reactions total (number)
  • campaign reactions positive (number) 
  • campaign reactions negative (number) 
  • generated opportunities (sales pipeline) in status "open" (number and estimated revenue) 
  • generated opportunities (sales pipeline) in status "won" (number and revenue)
  • generated opportunities (sales pipeline) in status "lost" (number and estimated revenue)

and displays the KPI based on user friendly and easy readable Charts on the campaign form. 

Thanks to the addon MarketingExtensions, the marketing module of Microsoft Dynamics 365/CRM gets a complete software suite for Marketing Planung, Marketing Execution und Marketing Controlling. 

Screenshot Query Builder"
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Additional Information

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Always the adapted AddOn version!

The Software Assurance ensures smooth and trouble free running of the AddOns. Profit from always up-to-date technology updates, like new versions of Microsoft Dynamics 365, functional updates and patches.

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Prices

Annual Software Assurance is 18% of the license price

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Releases
Version 7.1.0
Date of publication 12.02.2016
Language * DE / EN

* Additional languages can be provided on request