D&B CRM Connect

Current Swiss D&B Business Information directly into the CRM

D&B CRM Connect D&B CRM Connect

Current Swiss D&B Business Information directly into the CRM

Initial situation

Continuous updates of address data in your CRM is an important aspect for optimizing the CRM data quality.
D&B CRM Connect is an adapter which allows the usage of the Dun & Bradstreet database to update or extend the information of e.g. your Accounts in Microsoft Dynamics CRM upon creating as well as updating such Entities and greatly enhances your efficiency while providing increased data quality.
D&B CRM Connect is the solution for the following questions:

      • How to keep the always growing amount of customer data up to date
      • How to reduce high costs caused by bad address quality on e.g. print works, logistic and cancellation of orders
      • How to optimize the time-consuming, expensive and (mind numbing) routine work of updating customer data


      The AddOn supports the data source Dun & Bradstreet. Data access to Dun & Bradstreet is mandatory.


      • Packages customized for areas of data quality and lead generation to increase cost efficiency and revenue generation.
      • At click of a button, you can align all entries in your CRM with the most up-to-date and largest database of firms in Switzerland.
      • Thus significantly increasing address data quality
      • Data management with D&B CRM Connect is easy and cost-efficient
      • Information elements such as revenue, number of employees, industry code or credit-worthiness information help you with segmentation and lead generation for more accurate and focused campaigns with lesser wastage of effort.
      • An absolute "must-have" for every marketing and sales professional.


        • Easy installation of the Microsoft Dynamics CRM AddOns via Solution Management
        • Direct alignment of your Microsoft Dynamics CRM records with the most up-to-date and quality data from D&B pertaining to Switzerland at the click of a button
        • No media disruption during information gathering

        Dun & Bradstreet

        The available data packages help you in data quality assurance and lead generation. Packages can also be combined.

        Data package

        For more information on Content Service like validity, pricing, etc. please visit www.dnb.ch/crm.


        Quicker capturing of new accounts in the CRM

        • In the entry screen enter one or multiple criteria for a new company, for example a phone number.
        • Next, click the "enrich" button at the top of the screen. If your entry is unique, all attributes available via the data source are displayed on the screen.
        • If there are multiple matches for the criteria entered, then these are displayed and the correct entry can be selected.
        • Update companies at the click of a button.

        Update companies at the click of a button

        • In the company screen of the CRM system click the "enrich" button and the company address is expanded and updated based on the very latest Swiss D&B company information.
        • If the company could not be uniquely identified due to the details already stored in the D&B database, then a search result list is displayed in which you can select the relevant record.

          DataQualitySourcePlatform (DQSP)

          The AddOn "D&B CRM Connect“ is one of several possible adapters for the DataQualitySourcePlatform. More adapters are available, please refer to Directories ETV Connect.

          Additional Information

          Always the adapted AddOn version!

          The Software Assurance ensures smooth and trouble free running of the AddOns. Profit from always up-to-date technology updates, like new versions of Microsoft Dynamics 365, functional updates and patches.

          Download & test Sales contact

          AddOn D&B CRM Connect
          Server license < 51 User 1900 CHF
          Server license < 101 User 2850 CHF
          Server license < 201 User 3800 CHF

          Annual Software Assurance is 18% of the license price

          In case your CRM has a higher amount of users or you would like to receive an individual offer, please contact us directly.

          Version 7.2.1
          Date of publication 25.02.2015
          Language * DE / EN

          * Additional languages can be provided on request